eCommerce Marketing – it’s not just a service…

An eCommerce marketing plan is developed by focusing on five objectives: systems, helping new visitors to find the website, turning visitors into customers, after-sale marketing to encourage repeat visitors, and multi-channel distribution and understanding all the data

Helping new visitors find a company’s eCommerce website is largely dependent on search engine optimization, pay-per-click marketing, social media marketing, and display advertising. A successful eCommerce marketing team also needs to have expertise in infrastructure, order management, inventory integrations, multi-channel product distribution, shipping providers, payment gateways, accounting, and MAP policy, and know how to streamline these systems to make them all work for the business.  The biggest key is aligning all these systems and marketing efforts with the technical skill set of the team and business, whether it’s a small retailer, resort, multi -location retailer, or a product manufacturer.

eCommerce marketing experts

  • Website Platforms & Hosting

  • Shipping Intergrations

  • Accounting Integrations

  • Payment Intergrations

  • Inventory and Warehousing

Systems are crucial to think through ahead of time. They can make or break you as you scale your eCommerce business. Systems can always change as you scale but, as a company, having forethought on both scaling and integrations helps keep things streamlined.

  • (SEO) Search Engine Optimization

  • Pay Per Click Advertisng (Google & Bing)

  • Social Advertising (Facebook, Pinterest, Instagram)

  • Word of Mouth

  • Content (Articles, Blogs, Images)

Acquiring new visitors is key to business growth, whether you are just getting your business off the ground or growing an existing company. In the B2C world, new visitor acquisition planning involves countless hours determining the best methods for your company to succeed, based on both budget and time. Conversion rates and optimization both start with this step.

  • Product Bundling

  • Positions of Individual Products

  • Deals, Coupons, and Promos

  • Checkout Notifications

  • A/B Testing

Once a customer arrives to your website, there are many things that assist in generating more purchases, including product placement, tracking, ease of use, appropriate inventory, and allowing guest checkouts. Additionally, several things go into conversion optimization strategies but, at the end of the day, it’s all based on your industry and customers. We’ve seen profitable conversion rates ranging from .21% to 10%.

  • Abandon Cart Recovery

  • E-mail Marketing

  • Gathering Reviews

  • Identifying Top Profitable Customers & Products

  • Advertising Re-targeting

  • Customer Service

A customer sale is only the beginning. In today’s market, with everyone so distracted, it takes a lot of work to stay in front of customers who have already purchased from you. Existing stores can benefit from really focusing on this area of the process.

  • Amazon Seller vs. Amazon Vendor

  • Wholesale vs. Retail

  • Management and Tracking

  • Additional Marketplaces

  • MAP Policies

Multi-channel eCommerce is a big step to grow or scale your eCommerce activities, but should only be implemented after your “marketing machine” and systems are dialed in. If you are a product manufacturer, you MUST have a strong MAP policy before you allow other retailers or marketplaces to sell your product online, to not start a price war for your own product.  In many cases, even the manufacturer can get cut out by large marketplaces with bigger ad budgets. Multi-channel eCommerce can be incredibly profitable, while building your brand at the same time.

HOW CAN WE HELP?

SCALABLE

You always have to start somewhere. Our Backcountry Digital team of experts will scale our efforts to align with your business and goals. We have worked with a variety of businesses, from startups to $200M/year corporations, while always focusing on eCommerce and digital marketing. Together, we can accomplish what you need and build a process for it. We will assist in training your staff and sorting through systems while maintaining the integrity of your unique business.

STEP BY STEP

Building a business both online and off takes time and a methodical approach. We are here to help every step of the way.

PARTNERS

We view you as a partner, not merely as a client. We strive to be a part of your story, vision, and goals

IDEAS

As the seasons of business change, we help filter your ideas and bring our own, to meet your objectives.

STRATEGY

As business changes, so do the necessary strategies. We grow with you at every stage – from your first sale to building your teams and processes.

STRATEGY.

Helping review your business model is a key element before starting with any of our efforts.

  • Analytics overview

  • Go-to-market strategy

  • Web hosting, emails, and domains

  • Ideal client profiling

  • Systems review

MARKETING.

Let us go on this journey with you, working with you day-to-day while helping you scale.

  • SEO

  • Pay Per Click

  • Multi Channel eCommerce

  • Email Marketing

  • Social Advertising

TRAINING.

Support and training keeps you and your team current on basics plus new trends / strategies.

  • Social Media

  • Content Marketing

  • eCommerce Best Practices

  • Defining markets

  • How To…

Print Friendly, PDF & Email