eCommerce Marketing – it’s not just a service…
An eCommerce marketing plan is developed by focusing on five objectives: systems, helping new visitors to find the website, turning visitors into customers, after-sale marketing to encourage repeat visitors, and multi-channel distribution and understanding all the data
Helping new visitors find a company’s eCommerce website is largely dependent on search engine optimization, pay-per-click marketing, social media marketing, and display advertising. A successful eCommerce marketing team also needs to have expertise in infrastructure, order management, inventory integrations, multi-channel product distribution, shipping providers, payment gateways, accounting, and MAP policy, and know how to streamline these systems to make them all work for the business. The biggest key is aligning all these systems and marketing efforts with the technical skill set of the team and business, whether it’s a small retailer, resort, multi -location retailer, or a product manufacturer.
HOW CAN WE HELP?
You always have to start somewhere. Utilizing the backgrounds of the Backcountry Digital team, we will scale our efforts alongside your business. We have worked on everything from startups to $200M/year corporations, focusing on eCommerce and digital marketing. Together, we can accomplish anything needed or build a process for it. We will even assist in training staff and sorting through systems, all while treating your business as our own.
Helping review your business model is a key element before starting with any of our efforts.
Web hosting, emails, and domains
Ideal client profiling
Let us go on this journey with you, working with you day-to-day while helping you scale.
Pay Per Click
Multi Channel eCommerce
Support and training keeps you and your team current on basics plus new trends / strategies.
eCommerce Best Practices